Business Overview
A Dutch and Chinese based drop shipping company, operating through multiple channel brands. Hundreds of thousands of products are sold throughout their sites; everything from handbags and educational toys, all the way through to wearable technology and gaming products.
The Challenge
With an inventory that stretches across 100,000+ products, it was impossible to manage price effectively across even one of their channels.
An automated price management and optimisation solution was required.
14% increase in Profit
11% increase in unique products sold
The Solution
The company selected BlackCurve’s Price Optimisation Tool.
Google Shopping Data was chosen for the competitor data source, with exclusions applied for certain market places and vendors.
A 3-month pilot was initiated across 6,500 products, and BlackCurve’s A.I. Engine was utilised for fully autonomous price optimisation across these product lines.
BlackCurve’s API was used to connect with the drop shipping companies back-end systems.
The Results
22,000 price changes were implemented over a 3-month period.
14% increase in monthly profit over the 3-month period, compared to the previous period.
11% increase in the number of unique products sold month-on-month (250 new products sold).
The A.I. Engine targeted low selling products, minimising risk, and maximising gains.
Plans to roll-out BlackCurve to their entire product inventory.